Grease a large cast iron skillet or baking dish. Unroll cinnamon roll dough and place in skillet or dish in the shape of intestines. Leave space in between for the dough to puff up while baking.
Pour heavy whipping cream in between the dough pieces for a fluffier cinnamon roll.
Preheat oven to 375 degrees. Place skillet or baking dish in preheated oven for 15-20 minutes until done.
In the mean time while cinnamon roll intestines are baking place icing from saved cups into a medium bowl. Add in jelly. Stir to combine. Slowly add and stir in red food coloring until a dark red color is achieved.
Once cinnamon roll intestines come out of oven, pour icing all over cinnamon rolls and spread to cover all cinnamon rolls. Dollop extra jelly on top. Enjoy.